Growing a sustainable fashion business to 7-figures with Encircled’s Kristi Soomer
Excerpt from eCommerce Masterplan Podcast:
Kristi’s business started with a product idea. Something she said was extra complex since her background isn’t in fashion or entrepreneurship. She worked in the corporate world and travelled frequently.
Over time, she became frustrated with the amount of clothes she had to pack when traveling until a happy accident led her to an Aha! moment that would become her business.
Kristi’s suitcase broke when she was going on a trip and she had to shove everything in her carry on. She realized that if she just had more versatile clothing to begin with she could avoid the problem entirely.
From there she became fixated on creating a single article of clothing that could truly transform and work in many different situations.
She’d solve her own problem, and a problem other women likely have as well. The outcome of that initial idea, the Chrysalis Cardi is still sold on the Encircled site today.
Shop the Chrysalis Cardi here