“ Encircled was created to be the brand I couldn’t find. ”
KRISTI SOOMER, FOUNDER + CEO
Working 80-hour weeks as a strategy consultant, it was an endless struggle to find stylish, comfortable clothing adaptable enough for weekly flights, meetings, socializing and (finally!) relaxing. It took my suitcase breaking while filling it for a much needed holiday to realize I’d been over packing. Forced to edit my wardrobe to fit a much smaller bag, I dreamt up a multi-way design that would reduce my packed items eightfold. This ultimately became our first piece, the now bestselling Chrysalis Cardi,
Since launching Encircled in 2012, I remain proud of my commitment to creating clothes that look, feel and do good. Ethically made from the finest, most soft and flattering eco-friendly fabrics, our collection is designed with intention, flexibility and exceptional fit at its heart. At last, form and function come together without compromise. I hope our clothing positively transforms how you dress and helps rebuild your travel wardrobe too, one beautifully versatile piece at a time.
Encircled Founder & CEO
we want to ignite your confidence to go places, in travel and in life
Encircled is a Canadian-based travel clothing brand on a mission to empower women to go places with elegant, timeless, and functional designs crafted from luxuriously comfortable fabrics. Our travel-inspired styles transcend vacation wear, designed for everyday adventures. We believe beautiful clothes can’t come from veiled processes, so transparency and ethical choices are woven into every thread of our supply chain. Our mission is to inspire you to embark on your midlife journey, with unwavering confidence.
...so we created our own.
wanderleisure (wän'dər-lēʹzhr) n.
Travel-inspired, elegant athleisure designed to take you places.
Athleisure and travel clothing go together like PB&J, but they don’t suit the needs of women who desire more style out of their clothes.
Think: pockets, longer hemlines and sleeves, comfort fit elastic waists, better washability, more natural fabrics, clever design features, exceptional fit, more intelligent versatility, and higher quality.
Fast fashion has a huge detrimental impact on our planet. Through overproducing cheap, throwaway clothing that's designed to fall apart and using exploited labour, fast fashion is creating an unsustainable future for everyone.
We believe there is a better way.
By focusing on engineering our designs to be timeless, classic and endlessly wearable, they'll be staples in your closet for years to come. We only choose fabrics which support the best combination of washability, wearability, sustainability and comfort. Over 50% of our fabric is knit locally in Canada, which is a rare find and lowers the carbon footprint from our factory to your door.
We believe in building your travel and home wardrobe one beautifully crafted, forever style at a time.
We believe that business can be a force for good in the world, so we focus on a triple bottom line of purpose, people and profit. Encircled is one of the few female founded, Canadian-made apparel brands to meet this rigorous standard for social and environmental responsibility.
Canadian designed & made
Our factories are just an hour’s bike ride from our Encircled offices in Toronto, Canada. Local production means a lower carbon footprint, smaller batch production, fair wages, safe working conditions, and ultimately a better quality garment in your suitcase (and closet).
OUR GOAL FOR YOU
- Intentionally designed to be comfortable, stylish and classic wardrobe staples
- Innovative and adaptable designs, with a fit that feels customized
- Naturally durable and easy to wash and wear.
- Premium fabrics, certified to be sustainably sourced and free of harmful substances
- Intelligent versatility to go from day to night, work to weekend and beyond
Transform Your Travels
go from carry-on only to capsule wardrobe bliss
Our travel-inspired clothing seamlessly blends comfort, style, functionality and sustainability. With timeless, durable designs, our styles transcend vacation wear to become staples in your daily wardrobe. You'll experience an instant travel upgrade from how light your suitcase becomes, and maybe even realize - you don't need an overstuffed closet at home either.
we empower you to go places
As seen in
“One of the few apparel brands in Canada that is a B Corp, so certified for their social and environmental performance.”
Best of all, Encircled is a Certified B. Corp company — proof that it puts planet and people before profits.