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September 28, 2016
When I launched Encircled in late 2012, I did so with a dream of helping women travel lighter, and stylishly.
It's been almost 4 years since Encircled made it's first sale (it was to my friend - thanks Kate!). We're incredibly proud that thousands of women around the globe now have encircled in their suitcases - infusing style into their epic journeys.
The beauty of traveling is that it shows you truly how much you don't need.
Even spending a week living out of a suitcase is enough to make any person question how much and what type of clothing they truly need in their closet.
As the famously true statistic goes - you wear 20% of your closet about 80% of the time.
We've been taught by the media, and the fashion industry that we constantly need new things at the cheapest price possible. The reason why this mindset is dangerous is because you do get what you pay for.
Somewhere along the line, something is being compromised. Be it human rights, working conditions, the environment, the fabric, the quality of construction, or the fit.
What if you had fewer, better, and kinder things?
I realize though you likely dream daily of wanderlusting around the globe, you're not always traveling. But, you are always having adventures.
Whether it's juggling a last minute invite to after work drinks, rushing to pick up your kids after school, dealing with the fluctuating northern climate, or running off to a Yoga class. You're always on the go.
The last thing you need is the burden of an overstuffed, disorganized closet full of poor quality, sweatshop-made or unloved clothing.
Encircled wants to empower you to be a more conscious consumer, everyday.
We want you to be more with less.
Being an enlightened consumer doesn't require you to be perfect. Even small actions, towards a positive goal creates massive impact.
It's okay not to buy ethical fashion 100% of the time. Conscious consumerism is about being more mindful about your purchases. Consider carefully before you buy. Buy only what you need. Ask questions as to how, and where something is made.
Share these values with the world, and demand that companies embrace the transparency you need to make conscious buying decisions.
There is no correlation between company size and ethics. Larger companies don't necessarily have ethical practices, and vice versa. Do the research.
Embracing fashion as a mantra, not a trend helps you break away from fast fashion principles. Think quality over quantity. Only buy clothing that lights up your soul.
Look for items can be worn dressed up or dressed down. Think everlasting and modern silhouettes over trendy. Choose colour palettes that work synchronously.
Think of what you wear, and how your closet is composed as a reflection on your life values. What we vaue is directly related to how we spend our money, and time.
Your life is busy, and you want to make the most of every day. Even though you love traveling, it's important to be present in each and every moment life has to offer.
No matter what's throw at you. We want you to make the most of it.
Finding adventure wherever you go is all about embracing life. Living it to the fullest. This also means selecting clothing that honours your versatile lifestyle, and makes you feel prepared to take on anything.
We're proud to introduce our new branding for Encircled.
It's been a labour of love. Our new logo embraces everything we stand for as a company.
We look forward to continuing to create a mindful company focused on ethically-made wardrobe staples that empower you to live your values.
Founder + CEO, Encircled
Love travel? Join our League of Travelistas -- a community for women who love to travel. Click her to request access to our private facebook group.
All photos are copyright Encircled. You may use these with permissions but may not alter the photos. Please link back to our websites. TIA!
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