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The Cord

Locals vie for spots on Dragons’ Den

Summer Travel Essentials. Encircled creates versatile minimalist clothes with the everyday traveler in mind. Each piece is Made in Canada, out of sustainable, and eco friendly materials.

Excerpt from The Cord:

Kristi Soomer, founder of Encircled, designs versatile and interchangeable clothing. One product has the ability to be transformed into eight different styles, including a scarf, cardigan, tunic or a dress. Soomer’s company is based in downtown Toronto, however 95 per cent of her sales derive from her online website. Her company incorporates a sustainability approach, with all products being ethically made and fairly traded, along with paying their labourers fairly.


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