Kristi Soomer, founder of Encircled, designs versatile and interchangeable clothing. One product has the ability to be transformed into eight different styles, including a scarf, cardigan, tunic or a dress. Soomer’s company is based in downtown Toronto, however 95 per cent of her sales derive from her online website. Her company incorporates a sustainability approach, with all products being ethically made and fairly traded, along with paying their labourers fairly.
